What is Digital Marketing Strategy and it’s core concept

Digital Marketing Strategy and it’s core concept

What is Digital Marketing:

Digital Marketing is the process of promoting any products or services via different online platform or channels for creating brand awareness.

Digital Marketing Tools and Channels

Search Engine Optimization (SEO):

SEO stand for search engine optimization, and it is the process of optimizing your website unique contents via competitor and keywords analysis for getting organic traffic from google and other search engine.search engine optimization are based on two types on-page and off-page both are essential pillar for optimizing sites.

On-Page optimization 

On-Page SEO is process of optimizing web pages,it’s includes keywords analysis, meta title and description and heading tags in order to rank high and getting organic traffic from search engine.

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OFF-Page optimization 

OFF-page SEO is a link building strategy for rank your site in search engines because google algorithm vary in every second for decide to rank your site contents according to your link building and backlinks strategy.if backlinks are come from high pr quality sources,your site should be rank high in search engine and make sure backlinks should be related to your niche and permanent and should be do-follow.

Top Backlinks or link Building sources 

  • Guest post
  • Give testimonials
  • Blog commenting
  • Forum post

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what is domain authority?

Domain authority is your domain score by Moz and it is the result of your on-page and off-page implementing strategy.

Competitor research and analysis

competitor analysis one of the most important factor of search engine optimization for spying competitors strategy and their implementation for gaining competitive advantages.

Competitor analysis tools 

  • SemRush
  • Ahrefs
  • Alexa 
  • Similerweb 
  • ranksignal 

Google Keywords Planner

Google keywords planner is a premier and free keywords research tool by google, via this advertiser and webmaster can easily forecast or identify estimated geographic and demographic segmentation as well can find estimated monthly keywords search volume and density,it’s provide help for creating advertisement campaign and content marketing for both advertiser and webmaster.

Display Advertisement:

Display advertisement is an online promotion technique via different online advertisement formats.following are the display advertisement types and their advertising models 

Display Advertisement Types 

  • Text Ads
  • Banner Ads
  • Flash Ads
  • Video Ads
  • image Ads

Online Advertising Models

  • CPC
  • CPM
  • PPC
  • CPA

Search Engine Marketing (SEM):

SEM stand for search engine marketing,and it is the process of promoting and ensure to increase and maintain search visibility of website pages in major search engine like Google and Bing,

Google Webmaster Tools : Google webmaster tools, one of the most essential tool of SEM,Google robots, start work for adding your site URL into Google search index, once you add and verify your property in Google Webmaster tools.you can submit XML sitemap of your website for updating google search index via webmaster tools. Google webmaster tools providing fully functional stats or data report about your website performance for marketing analysis.

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Google Analytics Tools: Google Analytics is a free tool of SEM it provide help you to analyze your website traffic report and marketing analysis. Google Analytics is an essential option among webmaster’s for analyzing their website performance, Google analytic is now become most used web analytics tool on the internet.

Why we need to use Google Analytics

Google Analytics is a tool of marketing analysis, it include features like users traffic report, geographic and demographic report, average users session duration , bounce rate, pageviews, audience technologies uses on your website. you can track real time traffic with Google Analytics, Google Analytics helps you to take decision in efficient manner.

Social Media Optimization (SMO):

Social media optimization is the tool of digital marketing and it is process of creating product awareness with different strategy of ppc campaign for convert products into brand.

Popular SMO channels 

  • Facebook
  • Twitter
  • LinkedIn
  • Youtube
  • Google Plus
  • instagram

Social Media Marketing (SMM):

Social media marketing is the process of gaining attention and traffic from different social media channels or sites on your landing pages.

Affiliate Marketing:

Affiliate marketing is a strategy for promotion, and it’s refer to sell third party products and services on the behalf of yourself or recommendation as for received commission ,almost every online companies offer affiliate or partner programme for increasing their revenue.

Video Marketing:

Video marketing refer to promoting products and services via designing advertisement campaign in video format for any specific products and services for attracting users attention on different social media sites such as Youtube , Facebook and instagram.


Blogging is another way of online promotion of any products and services for gaining attention and trust from user’s.

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Email Marketing:

Email marketing is a type of direct marketing via electronic mails for attract clients attention as well keep in contact with clients with the help of sending offers and welcome messages on the behalf of organisation.

Content Marketing and Development:

Content marketing and development refer to online writing for promoting any specific products and services,content writers work according to the brief provided by a client.

Budget Forecasting:

Budget forecasting refer to forecasting or identify expenses during digital marketing campaign before project execution

Project Execution:

Project execution or implementation is a final phase of digital marketing in which the plan designed in the prior phases of the project life is put into action.